Archive for July, 2009
To Reveal a Product’s True Cost An Environmental Tax?
July 15th, 2009 | 
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To Reveal a Product’s True Cost An Environmental Tax?
Sometimes, simple acts such as going to the grocery store can turn into a moral dilemma. Is it better to choose the piece of organic fruit produced on the other side of the country or the non-organic version grown locally, 50 miles away? Are the benefits of chemical-free shampoo worth an extra 5 bucks a bottle? Will I really be able to enjoy a cheap chocolate bar knowing that the growers of the cocoa beans were likely not fairly compensated?
As much as I’d like to say that I always buy the product that is environmentally safe and sustainably produced, in reality, that’s not always the case. First, the sheer amount of information required to be able to distinguish between products is staggering. You need facts regarding environmental impact, transportation costs, and fair trade practices, to name just a few. And there are plenty of misinformation and greenwashing campaigns out there to steer you in the wrong direction.
Second, of course, there are times when the high cost of an ethically made product turns me off from buying it. Even consumers with the best of intentions have their breaking points.
The thing is, companies who go out of their way to implement sustainable practices endure a greater cost of production. Sure, they can sometimes capitalize on this by marketing to conscientious consumers who are willing to pay a bit more, but the fact remains that in today’s system, environmentally minded production is punished.
On the other hand, companies who move their factories (and jobs) to developing countries with lax environmental standards and cheap labor are able to make products at a fraction of the cost and undercut their competitors (while shipping materials and finished goods all around the world and adding to our greenhouse gas problems).
The way it’s set up, high environmental standards in one country drive companies to relocate in places where it’s permissible to pollute in order to compete in the marketplace. Chaco, the Colorado-based athletic sandal company, is a prime example of even a well-intentioned company being forced to follow suit to maintain competitive pricing on their products. In fact, 95% of all footwear in the world is produced in China, whose poor environmental regulation and sometimes dangerous environmental problems are well known.
With current talk about cap and trade emissions programs, this phenomenon may only get worse.
So how do we even the playing field and reward companies for good business practices?
When I think about this problem, I keep coming back to an idea I encountered in a casual conversation with a stranger while traveling. I can’t remember his face or his name, but his idea has stuck with me and festered in my mind for the better part of a year. His take was that putting the financial burden of environmental responsibility on the companies just doesn’t make sense for the reasons I’ve given above. In a global marketplace, it renders companies less competitive than those that operate free of environmental and labor regulations.
Wouldn’t it make more sense to put an “environmental impact” or “ecological footprint” tax on the product itself?
Ugh, a tax?
Initially, I didn’t warm to the idea either. But think about it: adding a tax proportionate to a product’s ecological and social footprint eliminates the cost advantage of irresponsible production. All those environmental costs that are currently not included in our economic system would be factored in and would increase the price of unsustainably made products.
This, in turn, would make moral dilemmas at the grocery store much easier. Is it more sustainable to buy distant, organic produce or local, non-organic produce? The tax-adjusted pricing should inform my decision. Can I afford the chemical-free shampoo? Yes, because the price of its chemical-laden competitors would be raised through the environmental impact tax and eliminate the cost advantage of choosing that product.
The money raised from the tax could fund its implementation and other sustainable programs such as public transportation (high speed rail, anyone?) and alternative energy. Perhaps it could even make a dent in our gaping budget deficit.
Won’t this cost me money?
You may be thinking, “Sure, that’s a good idea in concept, but that will raise my bills – grocery, clothes, everything.” Well, yes, that’s true. But maybe if we see the true cost of the products we casually consume, we can make a more informed decision about what is really necessary to our lives.
Additionally, programs such as this often have the greatest impact on the poor. But this could be compensated for by using some of the tax revenue for need-based assistance programs.
Regardless, running an economic system on the assumption of infinite resources is fundamentally flawed. Currently, environmental impacts such as air pollution, water pollution, and deforestation are not factored into the cost of a product: they are considered “externalities.”
These costs need to be included in the system in a way that does not punish those who engage in sustainable business practices. By taxing a product’s environmental impact, it levels the playing field for the consumer.
Disclaimer
Of course, I am not an economist or policy guru. I don’t know how to implement such a tax or if it would even be possible (though compared to creating a carbon trading market, perhaps it’s not that difficult). This is only the musing of a concerned, intelligent citizen trying to brainstorm ways to make our economic system fit within the bounds of our ecological constraints.
What do you think? Would such a tax have a beneficial effect on our production system? Join the conversation over at our website!
Jill Mueller is a conservation biologist, avid cyclist, and freelance writer. She has combined forces with a good friend and dietitian to start The Barefoot Badger, a blog promoting healthy, sustainable living. Check us out!
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Yahoo Vs Google – Who’s Greener?
Yahoo Vs Google – Who’s Greener?
Silicon Valley is known for both innovation and hype. Recently, this pool of innovation has extended beyond bandwidth to the protection the environment. Google and Yahoo, the search engine giants, are both headquartered in the Valley and have been making headlines by greening their offices, reducing energy consumption, and carbon trading. The PR motivations are obvious, but are the green benefits really there? To set apart the hype from reality, we have analyzed the green value of both Google and Yahoo’s headquarter facilities.
We looked at the ecological services provided by green landscape features such as trees and open space (i.e. grass). Grass and trees are pervious surfaces, meaning they allow water to permeate into the ground. Roofs, sidewalks, patios, and asphalt parking lots are examples of impervious surfaces, where rainwater drains into the public storm drains. Heavy metals, oil, and other pollutants are carried off parking lots in rainwater, which often lead directly to open water habitats, where fish, birds, and reptiles live.
In terms of ecological services, trees and grass have been proven to:
1. Remove and store carbon from the atmosphere,
2. Remove certain airborne pollutants,
3. Permits rainwater to seep into the ground as opposed to draining into the stormdrains, and
4. Remove certain waterborne pollutants.
Here is a look at how green Google and Yahoo really are and how the measure up against each other.
Google Green Report
Google’s headquarters, the Googleplex, covers 44 acres, nearly 50% of which is grass or tree canopy. This is an impressive paved to open space ratio. The grass and trees on the Googleplex remove roughly 2 tons of carbon from the atmosphere per year, or 0.04 tons per year per acre. In addition, 530 lbs. of air pollution are removed per year (e.g., ozone, carbon monoxide, nitrogen dioxide, sulfur dioxide, and particulate matter), or 12 lbs. per year per acre. It was assumed that the parking lot of the Googleplex is asphalt, and not a type of porous pavement, so the cost of managing rainfall runoff from the Googleplex is $4,474 per year, or $103 per year per acre. The abundance of grass and tree canopy on the Googleplex go a long way to offset the water quality impacts of the paved surfaces (mainly the parking lot). On average, the grass and trees reduce water pollution by 6%, as opposed to the entire property being paved.
Yahoo Green Report
The Yahoo headquarters, Yahooplex, covers 28 acres, a third of which is grass or tree canopy. This is a classic ratio of paved to open space for large office complexes in California. So far, par for the course. The Yahooplex removes 0.36 tons of carbon from the atmosphere per year, or 0.01 tons per year per acre. 114 lbs. of air pollutants are removed per year, or 4 lbs. per year per acre. In terms of rainfall, the cost associated with runoff is $9,219 per year, or $331 per year per acre. The grass and tree canopy help offset the paved areas with a 2.3% reduction in water pollution as opposed to the entire property being paved.
The final green analysis?
Google kicks Yahoo’s butt, largely due to the forethought, or luxury, of the Googleplex having 50% of its property surface providing green services. The good news for both Google and Yahoo is that over time, as trees grow, so will the tree’s canopy and mass, thus storing more carbon and removing more air pollutants.
Green next steps for both Google and Yahoo is to:
- Install porous parking surfaces, allowing up to 80% of rainwater to seep into the ground,
- Install green roofs, absorbing rainwater while reducing cooling costs and energy consumption, and
- Planting larger trees on the south and west sides of the buildings to reduce cooling costs and energy consumption.
While we crunched the hard numbers to settle the Google vs. Yahoo green debate, this report illuminates the great opportunity that awaits these two Silicon Valley giants to harness the ecological services of green surfaces.
Chris Erichsen is a GIS Mapping consultant with the Erichsen Group, GIS and Mapping in northern California. He has over 10 yrs of GIS experience and helps many industries around the world apply GIS mapping technology. Learn more examples of GIS mapping capabilities.
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The Honey Bee Crisis – Believe Me It’s Bad!
The Honey Bee Crisis – Believe Me It’s Bad!
“My Oh My” this is getting serious. What is happening to our honey bees? We have been starting to see the actual effects of the honey bee decline after placing our last order for bulk beeswax. As a manufacturer of natural beeswax lip balms and candles we have always been getting our beeswax here in our home state of Florida and last month was the first time we had to order from outside the sunshine state. Is this due to the rapid decline in honey bees or are we just worrying too much? Well facts are facts and we have some serious problems with the honey bee decline. Why are the bee colonies down as much as 60% we ask? Well it does seem that bees and humans may have something in common. Nutrition is as vital to us as it may be to the honey bees and it is possible that the bees are undernourished which may be the cause of the problem. Many states are seeing less dense bee hives and this may be contributed to the lack of nutrition the bees are getting.
Another possible cause of the honey bee crisis may be the pesticides that are being used. Many hives die as a result of “pesticide poisoning”. There are literally billions of honey bees dying prematurely and the source must be found before this world suffers severely. The honey bee only has a six week life cycle in the summer, three weeks inside the hive and three weeks outside, but many are not even making it to the fourth week.
So yet another possible source of this dilemma is the huge rise in cell phone stations and also cell phone use. Some are claiming the huge growth of clogged air waves with cellular waves may be disturbing the bees and causing the early deaths. Stephen C. Sharp who has been studying this problem for many weeks while not a scientist gives no personal merit to this cause. He states “Cellular phones have been around for long enough to see a potential problem with the bees. This problem came like a train wreck. I think there would have been many initial signs if the cellular wavebands were the source of the bee problem.”.
Other topics that have been thrown around as to the potential source of the bee crisis has been a virus or possibly mites that have worked their way into the bee colonies. Whatever the cause it must be isolated and controlled. Bottom line is if the bees all die maybe we will too! Bees are the only source to carry pollen of various fruits and nuts. Many plants do not reap the benefits of wind travel for pollination therefore if the bees vanish so does much of our food supply. We would begin to see a decline in new plants, brush, flowers, crops, and more. The honey bee gets food such as nectar and pollen from flowers and in turn pollinates the flower which allows the plant to reproduce. No bees, no reproduction!
Sincerely,
Stephen C. Sharp
Port Orange, Florida
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Solar Powered Sun Jar [Gizmos for Geeks]
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Plasma Gasification Plant Benefits
Plasma Gasification Plant Benefits
Plasma Gasification Plant (PGP) projects are being developed by at least five gas plasma technology companies, and there are real benefits to be obtained from this technology for the destruction of Municipal Solid Waste (MSW).
There is some debate still whether the process has been demonstrated to be a vaible technology which can be reliably operated by our waste management companies at reasonable cost and in compliance with all emissions regulations. However, the consensus seems to be largely in acceptance now that the technology is largely proven and inherently cleaner than incineration.
Although, gasification is used as a power generating technology, and gas plasma plants do provide a power feed-in to the local power grid, it should be realised by all that the purpose of selecting plasma gasification is currently that of achieving maximum waste mass destruction. The intent of the PGP is primarily to provide an efficent and clean method of dispoing of large quantities of residual MSW. Plasma gasification, although it does produce energy from waste is not primarliy an Energy from Waste (EfW) or Waste to Energy technology. There are other better proven, more efficient, and potentially always also cheaper ways to produce Energy from Waste, such as incineration.
PGPs suffer a high sacrificial load from the use of power at the electrodes to generate the plasma, and energy is also expended before the MSW reaches the plasma zone in the gasifier in chopping up and ensuring that the particle size of the waste is quite small. For this reason they do expend a large proportion of the power generated just in maintaining their own internal power demand.
However, as a waste destruction method producing an inert residue without creating at the same time high levels of toxic gaseous emissions the gas plasma process excels according to reports made to date. It has every reason to be cleaner as well because the reactions which take place in the plasma state take place so quickly and completely that the toxic organic chemicals produced in other combustion processes simply don’t get a change to be produced.
For a waste management process PGP therefore holds a very good prospect of adoption, as it is a process which is very efficient at diverting waste away from landfill, and thus scores highly among local authority waste disposal engineers who are constantly seeking to comply with regulations to reduce the amount of organic waste sent to landfill.
The PGP process however, also holds another merit and that is that it is being viewed more favourably by the public than incineration, and one main reason for that would be its clean emissions record when compared with incinerators historically.
Throughout Europe the requirement for BMW to be reduced by ever larger percentages necessitates the use of new technology to achieve this high rate of waste diversion, even after high recycling has also been achieved.
Look out for a plasma gasification plant appearing in a district near you soon, and look favourably upon it!
Steve has built a great web site where there are a lot more facts about gasification. This is a hot subject indeed for this technology which has become an essential read for all those who appreciate renewable energy issues and are interested in taking action to reduce the impact of climate change.Article Source: http://EzineArticles.com/?expert=Steve_D_Evans
KiosKiosk: A Solar-Powered, Rent-Free Pop-Up Shop | Green Living Ideas As the economy continues to tumble, it is becoming increasingly difficult for retailers of creative items like clothes and jewelry to find customers. That’s why. Breakthrough: China and India Launch New Solar Energy Projects China and India have begun to look ahead with new government investment policies that rapidly expand solar power capacity in each country, while the U.S. mires itself in controversy over the weakened cap-and-trade bill working its way … Inhabitat » World's First Cargo Ship Propelled by Solar Panels A Green Design Blog, Sustainable Design Blog, Future-forward design for the world you inhabit – your daily source for innovations in sustainable architecture and green design for the home. The discovery of this massive disk and the binary disk system improve our understanding of how common planet formation is in our galaxy and place our solar system in context. The paper “Massive Protoplanetary Disks in Orion beyond the … Tech Trader Daily – Barron's Online : Solar: Should Utility … Here’s a tricky question: should the average electric utility customer pay higher rates so that people who install solar systems can sell power back to the grid? That question is at the heart of a story today in the LA Times about …
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Save the Planet by Becoming Energy Efficient
Save the Planet by Becoming Energy Efficient
Save the planet! As Earth Day approaches April 22, what are you doing to get ready? Earth day is an event that started to bring attention to our environment. How we handle our garbage reflects our environment. Here are three tips to help save our environment.
- First, recycle. Recycling is taking some of our garbage and reusing it, directly or indirectly. To recycle a water bottle, you may reuse it again and again. But for gallon milk jugs or 2 liter soft drink bottles, you may opt to collect them and bring them to a recycling center. The recycling center will forward them on to a company that will melt them down and reprocess them.
- Second, shop efficiently. Try using what your Grandma used when she cleaned her house. Try using vinegar and baking soda. There are lots of sites that recommend natural cleaning products instead of chemicals. Also, buy those products in bulk. It reduces packaging which ends up in our garbage dumps and it may be cheaper, the more you buy, the cheaper it is.
- Third, conservation. Since I already have compact fluorescent light(CFL) bulbs installed, turning off the lights when I leave is the next best thing. My Mom always told me to turn off lights when I leave a room. She was right. Using more electricity only raises your electric bill. It will also increase your carbon footprint.
Education is a goal of Earth Day. Educating everyone from adults to children can get involved. Challenge your kids to come up with projects to bring attention to our environment. When we teach our next generation, we are saving our planet. But first, we must start ourselves. Be a steward of what God gave you. Become energy efficient by recycling and conservation. Our planet is worth it.
And now I would like to invite you to join me in learning energy saving tips you can do yourself to decrease your electric bill at http://energyconsciousconsultant.com Energy conservation should be out goal.
Hybrid SUV
Reduce – The Holy Grail
Reduce – The Holy Grail
The hard truth is that we all need to reduce. Reduce the amount of money we spend. Reduce the amount of food we eat…and our waistlines. And reduce the amount of stuff we throw away. In fact new we look at the 3 R’s of reduce, reuse, recycle, they are actually in that order for a reason. It is a hierarchy for a reason and reduce is the Holy Grail. Put in its simplest terms reduce means that we use less of the earth’s resources and in any environmental scheme should be our first priority.
That said, it is also the hardest to accomplish. When I thought about all the things we do to be greener, the number of examples of reducing stumped me. I suppose the most obvious example of our efforts to reduce was the decision some months ago, not to purchase an automobile. My husband has the use of a company van, but even that is rarely used. The difficulty comes when we want to go anywhere as a family. The work van has only one bucket seat in the front that fits three people. Obviously this presents difficulties. Even on our Saturday shopping trips with my mother-in-law, I end up sitting in the back of van; a solution that is both dangerous and illegal for the children. About a year ago, when I was working full-time, we were seriously considering buying a vehicle. But in the end, we thought the expense was too much when you consider not just payments, but insurance, road tax, maintenance and gas. Instead, we signed up for StreetCar; a car rental scheme that you pay a monthly fee to join and an hourly or daily rate only when you need to use a car or van. Looking back, that was one of the best decisions we have made both for the environment and family finances.
The other obvious example I found of reduction was our decision a year ago to switch to bags for life. We now have a stack of them beneath our kitchen sink and faithfully use them for our Saturday shops. But I do admit to occasionally forgetting them when just running out to grab something quickly. When this happens though, we make certain to re-use (we’ll talk more about that tomorrow) any plastic bags we get for outings or for small bin liners. Did you know that in the UK alone 100,000 TONNES of plastic bags are thrown away each year; that is the equivalent of 70,000 cars? So if there is one thing, I can encourage you to do, it is purchase bags for life. My store sells the sturdy plastic ones for about forty pence, the jute ones are about a pound, and the pretty cloth ones are about three pounds with a portion of the proceeds going to charity. Or it is very simple to make your own if you sew.
Speaking of which, sewing and mending our clothes is another excellent way of reducing. My boys from my husband to my sons are always wearing holes in their jeans on the inside thighs. Before the economic downturn, I admit we were likely to just toss them out and purchase new ones. But since I have not been working, we have instead taken them to the drycleaners and had them patched. The cost of the repairs is less than the cost of purchasing new (although I am committed to mending them myself from now on…a further savings). And we have reduced in a very small way the demand for jeans.
Of course, as I sit at my desk in my bedroom I am witnessing another reduction…the daylight streaming in through the open curtains. One of the first things I do each morning is open the curtains and the blinds. By using natural light when and where possible, we are reducing the amount of electricity that we consume and that the power grids must generate. We are also of course saving money on our bills. My husband is a genius at this; going around and turning off and unplugging everything he can each night before bed. I admit though that being American this whole switch on the plug thing still gets me and I often forget to do that, but I am improving. Of course, another example was turning down our thermostat during the winter and wearing heavier layers of clothes instead. In fact, I can think of only a couple of days this winter when we turned our heat on before night fall at all.
These are just a few ideas of ways that our family is reducing. There are many other things that we and you can do to cut back on the things we consume and help save our earth’s precious resources. On Friday as I said, we will do a mini-inventory and I will commit to new ideas on how our family can better live the 3 R’s reduce, re-use, recycle. I will be especially focusing on reducing since this is the most important of the R’s.
Terri O’Neale is the mother of six; ranging in age from 3 to 22. She has been both a working and stay-at-home mother at various times in her life. She was also a single mother for almost five years, before re-marrying the love of her life at the age of forty. Obviously, she has a life-time of training in raising a family on a tight budget. In addition to these real life experiences, she possesses a bachelors degree in health education and a minored in environmental management in her masters programme.
Terri feels strongly that this is one of the most challenging times in history for the family, but she also believes that families with the will and resolve to address the pressing issues of saving money, becoming greener, leading healthier lifestyles and spending more time with one another can endure these challenging times and come out victorious in the end.
Through Frugal Family articles, blogs, videos and social networking, she helps modern families rediscover some lost art forms such as cooking, sewing, and gardening. The goal is not to go back in time or become fanatical, but to help all families find simple and effective ways that fit into their lifestyle to make moderate changes with huge impacts. For more information, check out her blog http://frugalfam.wordpress.com/.
Free Energy Economics
Kelley Blue Book Interviews Todd Suckow
The environment, which its current emphasis on ‘Global Warming’ and ‘Climate Change’ important though it is, is not the most vital matter facing humanity. During recent speaking and teaching visits to Uganda and Kenya, and hearing something of the actual situation, I have become angry and occasionally tearful at the gross injustice, greed and corruption which is rife. Our world has become so unstable over these past months in a way totally unpredictable by man. If I had written prophetically, 15 months ago, about what we are presently experiencing in the area of finance, you would have said I was off my head and just daft! The Carbon Footprint issue might be causing some environmental damage although is being question by many, but the financial greed and mismanagement footprint is hurting millions as people loose income, jobs, houses and basic security. When I was in Kenya last November, I was informed that the economic problems hitting America and Europe would hit Africa in three months time, and visiting schools and orphanages in the various slum areas I was very much aware of how a little extra resources could help so many more people with very little effort. The structures are in place to utilise and distribute AID in a responsible manner. I have seen the projects designed to help those whose lives are confronted with unnecessary suffering, one example of this in Methere in Nairobi and the River of Life School in Manyatta, Kisumu. Now, there are other projects and schemes in various other nations and by investing in these immediately, the environment would improve slightly within a few months, but for the people who live there the improvement would be immense. I write this as the G20 Summit is meeting in London. The money spent on that alone could feed the poor in Kenya (or some other nation) for months. It is just that I know a little about Kenya. Earthquakes, floods and droughts will continue, and these will undoubtedly increase, with environmental disaster and tragedy resulting, but what concerns me is the area where substantial and significant improvements could be made, if only leaders would make sensible wise decisions. You see, I write as a committed disciple of Jesus Christ, and I am not given the option of being quiet on these issues. One sentence really challenged me this week. If you were reading the Sermon on the Mount for the first time, in Matthew’s Gospel, Chapters five to seven, how would you change your life? How might this motivate us in the areas of fresh water and sewers, immunisation and basic health services, and feeding programmes and education for those who genuinely want to study and contribute positively towards the welfare and well-being of their nation. To make these environmental improvements, strong, radical leadership will be required, but it is often in times of real darkness that the risen and living Lord Jesus Christ chooses, redeems, and raises up a leader or leaders to shepherd people out of their predicament. Sandy Shaw Sandy Shaw is Pastor of Nairn Christian Fellowship, Chaplain at Inverness Prison, and Nairn Academy, and serves on The Children’s Panel in Scotland, and has travelled extensively over these past years teaching, speaking, in America, Canada, South Africa, Australia, making 12 visits to Israel conducting Tours and Pilgrimages, and most recently in Uganda and Kenya, ministering at Pastors and Leaders Seminars, in the poor areas surrounding Kampala, Nairobi, Mombasa and Kisumu. He broadcasts regularly on WSHO radio out of New Orleans, and writes a weekly commentary at http://www.studylight.org entitled “Word from Scotland” on various biblical themes, as well as a weekly newspaper column. His M.A. and B.D. degrees are from The University of Edinburgh, and he continues to run and exercise regularly to maintain a level of physical fitness. Sandy Shaw
Kelley Blue Book Interviews Todd Suckow
Environmental Improvements – Calling Leaders
sandyshaw63@yahoo.com
Is it Green? – to Buying Eco-Friendly Products: A Shopper’s Guide
Is it Green? – to Buying Eco-Friendly Products: A Shopper’s Guide
Even with the economy cooling, “Green” products remain — well — if not hot, still very warm.
In a report released in February ‘09, market research firm Mintel predicts 19% growth for eco-friendly products through 2013, even though the current economic downturn is expected to negatively impact sales through this year.
But “Green” can mean a lot of different things to different people. And that produces some understandable confusion for consumers as to what is truly “Green” and what is instead “Greenwashed”.
[Greenwashing is when companies over-hype the positive environmental impact of their products or policies. Tsk-tsk.]
Each and every day we review green deals and giveaways before posting them online to ensure the products being promoted are indeed eco-friendly. Some are easy to assess, like a sweepstakes for a Prius. But many times, the green aspect of a product is not as clear-cut as it is for a hybrid car.
To help us determine what’s green and what’s not, we looked to criteria established by trusted non-profits, such as Green America, the Natural Resources Defense Council and Consumer Reports, and compiled the following rules-of-thumb:
1) Above all, use common sense. Ask yourself …
- Is the product friendly to the planet?
- Does it help save energy on the road and at home; conserve water; support organic and sustainable farming?
- Is it nontoxic, recycled, cruelty-free and/or fair-trade?
2) Look for Certifications/Associations
Is the product certified or does the manufacturer have a membership association? Here is just a small sample of the many, many green certifications and associations out there. Consumer Reports “Greener Choices” website has a terrific Eco-label section which can help you sift through the meaning and relative significance of various labels.
- Household Products — Green Seal; Certified Biodegradable
- Cosmetics — Leaping Bunny; Campaign for Safe Cosmetics Signatory
- Food — Organic Certification; Marine Stewardship Council; Certified Humane Raised and Handled
- Wood — Forest Stewardship Council
- Green Business Practices — Green America Approved
3) Read the Ingredient List
If a company or product doesn’t have certification/membership affiliations, is there some way for consumers to evaluate their green claim? For example, products that claim to be natural should include a complete ingredient list.
4) Is the Product Fair Trade Certified?
Fair trade certification ensures not only that the producer of a good is paid a fair price but also that social and environmental standards are met during production of that good. Many companies may claim their products are fair trade, but you should double check to see whether the product has actual certification from a fair trade labeling organization. In the U.S., that organization is TransFair USA (though at this time, they only certify agricultural products, like coffee and tea.)
5) Is the Product Vegan or Vegetarian?
According to a report by U.N. climate experts, animal production is responsible for 18 per cent of all greenhouse emissions, most of it emitted in the form of methane from belching cattle. Yes, that’s right — gassy cows. So shifting your purchases to vegetarian or vegan products — not only food, but items such as shoes and beauty products — can mean fewer burping Bessies and less harm to the environment.
Shoppers looking to go green are welcome to use these rules of thumb as a starting point when trying to evaluate the “greenness” of product. But in order to become true green consumers, there is no substitute for first-hand knowledge. We highly encourage shoppers to become as educated as possible on what is and isn’t considered green these days, and how they can evaluate green claims. Be forewarned — trying to decipher what’s green is not a perfect science, but the non-profits mentioned above are excellent places to start your coursework. Good luck!
Report Links:
Mintel Finds Fewer Americans Interested in Going “Green” During Recession (Feb 09)
Livestock a major threat to environment (Nov 06)
Ecobunga! (http://www.ecobunga.com) lists hundreds of deals and giveaways for eco-friendly products — everything from coupons on organic foods to sweepstakes for hybrid cars. They review every promotion before publishing it online to ensure that is indeed a bonafide green deal. Ecobunga! is pleased to have recently received the Green America Seal of Approval for socially and environmentally responsible businesses.
science-news,callin,opinion of Invasion Earth
Water Efficiency
Water Efficiency
“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”
In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes – making homemade pizza – evaporate the entire year’s ocean of benefits in a few tasty bites.
In a four-part series, we talk about a resource besides energy: water.
- Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
- Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
- The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
- And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)
Ready to take the red pill and see how deep the rabbit-hole goes?
We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:
Economics: it’s totally insane
Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.
And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.
Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.
It unfortunately leaves out the other part of being human: human behavior based on emotions.
And emotions weigh heavily in how we interact with each other, especially in exchanges of value.
Maximizing returns:
“I want your goodies for nothing”
Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.
On an individual basis, this can turn into a “win-lose” proposition:
- I want to acquire the best stuff for the cheapest terms
- I want to dispose of the lousiest stuff for the greatest terms
In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.
May the Force be with you:
getting diamonds and gold for nothing:
Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.
This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.
Social good in the equation:
A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.
And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.
They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”
The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.
All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.
The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”
And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.
What’s an Oxymoron?
“Free Good” in economics
The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.
Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.
In short, there is no free lunch.
An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”
The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.
Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.
Their moral philosophy became a hybrid offshoot.
The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.
Both use the same mind-numbing hypnotic slogans: “We care about you.”
The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.
Where Do You Want to Go Today?
Everywhere but here
We’ve all awaken to the shocking realizations that:
- finite energy resources will run out
- actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
- the “I want your goodies for nothing” crowd hasn’t been telling the truth
In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.
But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.
We’re all in this together, or
Toss the lousy, greedy bastards overboard
The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:
There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.
And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.
The solution: create less trash.
Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.
And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.
But wait, there’s more …
to the Resource Matrix
Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids – even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.
Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:
Coming Attractions!
In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:
Water.
You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.
You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.
You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.
You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.
You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself – to the nearest gallon or liter.
You’ll learn the little changes you can make – the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” – and still be able to take your wastefully long showers.
And all of this is for one purpose:
To help you see the Resource Matrix, everywhere, all around you.
And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.
You can access it now by going to: http://www.a19.com/pub/articles/
From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures
BBC World News America
5 Easy Tips Conserving Water
5 Easy Tips Conserving Water
Everyone is looking for ways to save money and help conserve our natural resources. There are many methods that are easy to start in your own homes, but one very simple and obvious way to save is by reducing water consumption. Here are just a few easy water saving tips that you can begin doing today.
1. Turn off running water in your sink or shower when you’re actually using the water. You can easily fill the sink with a enough water to wash your face, or fill a cup to brush your teeth. You may consider turning off the shower faucet while you’re washing your hair and then turn on again to rinse. Think about how much water is wasted. The same goes for dishes in the kitchen, turn off the water until you’re ready to rinse.
2. There are low-water consumption toilets available that use only a couple of gallons of water each time they are flushed. If you have a standard toilet, one green living tip you may consider is placing a plastic bottle filled with sand into your toilet tank. This little trick helps the tank fill up faster and use less water.
3. The laundry is another area where it is easy to waste water, and just as easy to save. Do your laundry in large loads rather than several smaller ones.
4. Limit your water waste outdoors. Don’t wash your car or driveway as often as you have been, and when you do, turn off the outside faucet until it’s time to rinse your car.
5. Look throughout your home, checking the faucets, toilets and pipes for any leaks. The very smallest of drips coming from a leaking pipe can eventually cost you a lot of money. Fix any leaks that you find.
If you are looking for simple ways to save the planet and save yourself money, start at home with these 5 easy steps. The planet and your wallet will thank you.
Learn more Green Living Tips and Ideas at http://greenlivingtipsandideas.com
Free Computers of Your Green Life Segment!